Dunn & Winfiield Group Inc. Dunn & Winfield Group Inc. Maximizing Employee Performance February 2004

Seven common mistakes that business owners make with their people

As a business owner, you are accustomed to using professionals; you go to a lawyer for legal counsel and an accountant for financial advice.

But where do you go to get professional guidance about leading your employees? If you're like many business owners, you handle those issues on your own, based on your years of experience.

Effective as you may be at managing your human resources, you can always learn and improve your skills. In the spirit of professional development and enlightenment, we welcome you to read and learn from what we believe to be the seven most common mistakes that owners of small to medium businesses make with their people. They:

  • Make ill-fated hiring decisions
  • Maintain single-handed control of all authority and decisions
  • Fail to manage employee performance
  • Neglect to comply with legislation
  • Disregard the need for training and development
  • Ignore the competition (for employees)
  • Underestimate the power of creating a positive organizational culture

Today, we will explore what is probably the most common and costly mistake:

Making ill-fated hiring decisions

Most business owners are decisive people who use objectivity, systems and processes to get results. It is no surprise then, that these same business owners are uncomfortable when it comes to hiring people. Recruitment is an activity that can seem imprecise and inconclusive. It appears to require decisions based more on ambiguity than facts.

The worst hiring decisions are made on a whim when the vacancy needed to be filled "yesterday." On those occasions, candidates were interviewed hastily and a low-ball offer was made to someone who seemed good enough. (You know what they say about "good enough"... it never is.) Rather than use a selection process, many owners hire people through gut feel, assumptions, untested referrals or personal relationships. But, hiring doesn't have to be this way.

Ideally, recruitment is a systematic process that has a structure within which you gather specific information and make an informed decision. As with any business activity, planning and careful execution are the keys to success.
Evaluate your own hiring process against this checklist of activities:

  • Select a panel or committee that will oversee the recruitment process. Who will be active in which parts of the process? How will decisions be made? The best hiring decisions are made by a committee, not a sole individual.
  • Define the job in writing, including duties and responsibilities, skill requirements, success qualities, salary range and other compensation or "perks" (car, bonus, benefits, etc.), reporting relationships, location and any other relevant information.
  • Decide on source(s) for finding candidates (internet, agencies, newspaper ads, internal postings, associations, referrals, etc.), keeping in mind your timing and budget needs.
  • Write ads / postings to attract candidates to your firm / the role. Remember that you are selling the position to candidates in the hopes that the best will apply.
  • Develop interview questions based on the duties, responsibilities, skill requirements and success qualities that you have identified. Make sure that the questions are legal, relevant, clear and open ended.
  • Review resumes based on your needs and select 10 to 20 candidates.
    Call the first round of candidates, weeding out those who don't seem suitable after a brief telephone screening.
  • If you are using personality / skill tests, you can have those completed now or later in the process.
  • Interview 6 to 12 candidates once; bring back 3 to 5 for a second interview. If you are not familiar with today's interviewing techniques, get the advice of a professional or read books and articles to hone your skills. Candidates are very interview savvy these days. Don't find yourself unprepared and outclassed.
  • Select a final candidate based on their skills, qualities and fit with the role and your organization.
  • Present a written offer to the final candidate, ensuring that the document complies with legislation, protects your rights and recognizes your obligations as an employer.

    You can include topics such as salary, start date, reporting relationships, salary review date, benefit and vacation entitlements, location and others. Allow your employment lawyer or HR professional to review the letter.

  • Once the offer has been accepted, call or write to the other interviewed candidates to let them know they were not selected. (This is an important but often overlooked step that can eventually erode your reputation as an employer of choice.)
    Keep in touch with the new employee in the days/weeks before s/he actually begins employment. The relationship should be nurtured early.
  • Prepare the workspace, order business cards and make any other necessary accommodations to welcome the new employee.
    Post an announcement about the new employee a couple of days before s/he begins, telling your other employees a little about his/her background and welcoming him/her to the company.

If you are already carrying out the above steps, congratulations!

If you, like many small to medium business owners, are falling short of the ideal, it's never too late to change. Whether you get professional help or do it yourself, the implementation of a more structured and systematic hiring process will result in less hiring errors, increased productivity of new people, better team harmony, fewer terminations and a more professional reputation as a preferred employer in your business community.

In other words, you will realize the benefits of better hiring decisions on your bottom line!

"The employer generally gets the employees he deserves."
– J. Paul Getty

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